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DONT THINK LIKE A NAIL TECH. THINK LIKE A BUSINESS WOMAN WHO KNOWS HOW TO DO A GREAT SET OF NAILS!

WHAT YOU DO NOW WILL DETERMINE HOW YOUR BUSINESS PERFORMS AFTER THE LOCKDOWN

You are probably sick and tired of all the cheesy advice and motivational message being sent on WhatsApp and Facebook during the lockdown.

It’s time for practical business advice that actually works!

During the COVID-19 lockdown, most of your competitors are focused on doing nail art tips and posting them online. They are not thinking about sales and appointments because they think that their hands are tied.

There’s nothing wrong with learning new nail art techniques, but right now, finding customers, getting your diary full and selling nails and nail art should be your NUMBER 1 PRIORITY. Even though you are stuck at home in a lockdown, you have more control over your business and your future than you think.

So, if you want a competitive advantage, focus on the one thing that puts money into a Salons Bank account…

Finding customers and getting your diary full.

For more than 12 years I worked for a Salon Software Company helping Business Owners and Managers grow their Salons. I have taken Salons from 59 clients to 960 in a year and recently I helped a student salon at a prestigious beauty college increase their turnover from R38 000 to R108 000 in 3 months. Based on all of my experience, If I owned your Salon or Nail Bar, this page outlines exactly what I would do to grow my nail business.

MY 9 STEP SALON GROWTH PLAN OF ACTION

Below is a series of 9 practical videos called Mind Medicine for Nail Techs. This is a series of videos to help you grow your nail business during the shutdown and beyond. The focus is on positive, practical and profitable strategies that you can implement today!

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STEP 1 – INTRODUCTION TO MIND MEDICINE FOR NAIL TECHS

Start here – we explain what the series will cover and how it will help your business. The videos work in a sequence and give you homework to complete before the next video.

NO SLIDE DOWNLOAD

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STEP 2 – TURN YOUR PASSION INTO YOUR BUSINESS

Before you get started – are you still in love with nails? This video will help you reconnect with your passion and will make you realise just how important your work as a Nail Tech is.

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STEP 3 – BUSINESS BASICS – HOW NAIL SALONS MAKE MONEY

Get these business basics right if you want to make money. Quickly figure out if your business is sick or healthy and what is the exact target number of customers you need.

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STEP 4 – FIX THE THING THAT PUTS MONEY IN THE BANK

If you want to make money fast, then start with the goldmine in your back yard. Use rule # 1 of marketing to give you a competitive edge over the competition.

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STEP 5 – HOW TO GET NEW HIGH QUALITY CUSTOMERS

This video will teach you how to find new nail clients. But, not just any nail client – find clients who are perfect for your nail business. who have money and care about their image.

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STEP 6 – PUT YOUR AD IN FRONT OF THE RIGHT CLIENTS

Like most salons, you are probably doing Facebook Marketing wrong. In this video we show you your market size and just how how to find your “perfect customer” on Facebook.

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STEP 7 – HOW TO TURN ONE CUSTOMER INTO TWO

               Turn your existing customers into your sales force. Here’s how you implement a proper word of mouth marketing that can double your salon in 1 month

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STEP 8 – INNOVATE YOUR MENU & BUSINESS CARD

Following on from our word of mouth marketing strategy, in this video we show you how to use your treatment menu and business card to get more nails appointments.

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STEP 3 – BUSINESS BASICS – HOW NAIL SALONS MAKE MONEY

Get these business basics right if you want to make money. Quickly figure out if your business is sick or healthy and what is the exact target number of customers you need.

INNOVATE YOUR NAIL BUSINESS

Your nail business is either remarkable or forgettable. The dictionary defines REMARKABLE as, “worthy of being noticed, uncommon or extraordinary.”

The problem is, most nail businesses are boring. They all offer similar products and services at similar prices and – they do the same things the same way.

When your nail business is remarkable, it means that your customers are making remarks about you and your nails to their friends and family. Right now – you need people talking about your business more than ever before!

Learn how to build a remarkable nail business with this practical business program I have implimented in Spas and Salons all over South Africa. Create a 9 step customer satisfcation pipeline that is quick, easy, can be done at home and won’t even cost you money…

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How many nail bars in your trading zone sell nail services similar to yours?

Regardless of what town or city you live in, customers can buy a set of Gel or Acrylic Nails from at least a dozen other businesses just like yours. That’s why customers no longer just want to buy a product or service – they want a customer buying experience. Click on the button below to learn how to create this experience

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Innovate, don’t imitate. Your first three steps to becoming remarkable

Despite the fact that Nail Business are service based, the nail industry in South Africa is not known for its exceptional levels of customer service. So, following on from last week’s post on creating an exceptional Nail Business I want to show you how to build a customer experience pipeline. I am going to give […]

create a remarkable nail business

Choose to be remarkable while your competitors remain mediocre!

As we have been talking about building an exceptional nail business  I found a brilliant article online by global management consultants, A.T.Kearney. They found that the “customer buying experience” is where the sale is won or lost, where the Salon’s brand comes to life, and where the seeds of loyalty are planted.

how to create a remarkable nail business 4

Cheap or exceptional? 3 more steps to becoming remarkable

A few days ago, I asked you if you want your nail business to be as known cheap or exceptional. Have you decided what kind of nail business you are going to build? Here’s why that’s such an important question. In almost every nail and beauty business, the treatments or services sold will not be much

AFTER LOCKDOWN MARKETING TOOLS

Once the lockdown is over, many of your clients will want to come to you for their set of nails. The problem is, many of them are afraid. Don’t retreat by giving into the same fear that is causing other nail tech’s to lock up and quit. If you own a business that serves people, then you know exactly what you need to do to survive in a time of crisis. Serve more people, and educate them about your business.

After the lockdown,educate your clients about the hygiene and preventative measures you are taking in your salon. Make sure that your nail business shows up on your clients news feeds. Communicate, educate and promote using  Social Media (because you know people will be bored checking Facebook and Instagram).

Take action and download these free markeitng tools for Nail techs. The tools include…

  • 3 X Customisable Instagram Posts,
  • 3 X Customisable Facebook Banners
  • 1 X Customisable email and sms message for your clients

COMPLETE THE FORM ON THE RIGHT AND THE CRISI MARKETING TOOLS WILL BE EMAILED TO YOU

DOWNLOAD THE CRISIS MARKETING TOOLS NOW




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