HOW TO MARKET MY NAIL BUSINESS

FIND | SATISFY | KEEP CUSTOMERS COMING BACK

THERE ARE ONLY TWO TYPES OF NAILS TECH'S

Those who are making money and those who aren't. Which one are you?

Without a steady stream of nail customers, you don’t have a nail business. But, what most Nail Tech’s don’t realize is that the hardest part of starting a new nail business is finding customers and keeping your diary full.


Because the market place is flooded with so many Nail Tech’s, it is no longer enough just to be a good Nail Tech to succeed, you also have to know how to market your Nail Business.


If your nail business is in any kind of trouble it is probably because you are struggling to find new customers or keep old ones coming back.


These days, Nail Tech’s who aren’t making the money they should are everywhere. They are in every town, city and province of South Africa. From our vast experience of working with Nail Businesses  the ones that aren't making money are usually run by Nail Techs who don't know how to find, satisfy and keep customers coming back. 

IS YOUR NAIL SALON SICK OR HEALTHY?

Nail Techs make money by exchanging time (in the form of a nail service) for their customers money.


This means you can immediately tell the health of your nail business by looking at how many nail clients you have booked for today, this week, this month and the next 3 months.


No nail clients = no nail business. The truth is, without Nail Clients you cannot be a Nail Technician.


Your income and business goals are directly tied to your ability to find customers. We have proven time and time again that if a Professional Nail Designer can be equipped with the right marketing skills and see just 4 clients a day – they can earn a minimum of R1000 profit per day. 

DON'T BECOME ANOTHER STATISTIC

Unfortunately, most Nail Techs aren't earning R1000 profit per day. In fact, every year, Nail and Beauty Businesses start and fail in South Africa at an unbelievable rate.


According to Statistics South Africa, 2064 businesses were liquidated between January 2019 to December 2019. This means that an average of 168 businesses closed every month over that period. In other words, 42 businesses liquidated every week. In short, one business failed every 4 hours!


According to StatisticsSA, the main reason why most of these businesses closed down was because of a lack of cashflow. No cashflow means there were no sales and there were no sales because there were no customers buying.


Most Nail Tech’s we surveyed in the industry are not nearly as busy as they need to be, just take a look at these three industry stats from Nail Tech’s we surveyed last year.

51% of Nail Technicians in South Africa service less than 10 clients a week

Only 25% of Nail Techs in South Africa service between 11 and 20 clients a week

Only 15% of Nail Technicians service more than 20 clients a week.

INTRODUCING THE NAIL TECHNICIANS STEP BY STEP GUIDE TO

FINDING CLIENTS, GETTING YOUR DIARY FULL AND MAKING MONEY

In partnership with Industry Experts, the Image Cartel has created a marketing and business building program specifically for Nail Technicians. The workshop is literally a practical step by step guide to finding customers, getting your diary full and selling your products and services at the right profit margins so that your bank account grows.


So if have ever wanted to know how to market your nail business, get your scheduler full and put money in the bank, then make sure that you get to one of these marketing workshops as soon as possible.


The information presented is 100% practical and everything in the workshop is tailored to the Nail and Beauty Industry. Most importantly, the information is tried and tested to make sure you get results! Just take a look at some of what we cover in the 24 videos in the online training...

Why 8 out of 10 nail salons fail within 2 years of starting

Where to find hundreds of customers

What nail services to offer - perfecting your menu

How much you should charge clients - pricing tricks

How to convince clients to book in

The only 2 reasons customers buy from a salon

The only 5 ways to make money in a salon

How to create irresistible special offers

The 6 step formula for creating marketing materials

Sculpting with forms & reinforcing

Where to find your first customers

How to turn 1 customer into 2

How to use a business card to get more customers 

and lot's more...

WHO SHOULD COME ON THIS WORKSHOP?

From 18 years experience of training, coaching and working with Nail Technicians and Beauty Businesses from all over South Africa, this workshop was specifically and intentionally created to help three different types of Nail Technicians in the South African Industry. We call them Start-Ups, Fired-Up’s and Burn-Out’s. Read below for more information on what this workshops can do for you, regardless of what type of Nail Tech you are….

Start Ups

These Nail Tech’s have a dream, they’re passionate and excited but haven’t opened a business yet. Right now, they are doing something else – maybe they are employed in a Beauty Salon, or they work in a Corporate Office and want to follow their passion and open a business on the side that will replace their salary. 

This marketing workshop will teach “Start-Ups” how to start-up correctly. You will learn how to build your business on paper, keep costs low, get customers and find ways to generate cash flow even before your doors open.

Fired Ups

These Nail Tech’s have pulled the trigger and have started a nail business, but, they are not yet able to live off the income from their business. Their Nail Bar is up and running but these Nail Tech’s need industry specific coaching on how to stay focused, get their diary full, become more organized and make their business more profitable.


This workshop will help them implement high impact – low cost marketing that sells more and more products and services. This workshop will help your Nail Business break through to the next level.

Burned Outs

Burn-Out’s are Nail Tech’s who have been in business for some time, but they are tired and they have lost their passion.. They find themselves committed to a business that’s not giving them as much as they are giving it. They feel like the business owns them instead of the other way around.

This workshop will give these Nail Tech’s a literal shot in the arm and rejuvenate a failing enterprise. This workshop will help you fall in love with your business again and breathe new life (i.e. cashflow) into your Nail Bar.

WAS R4999 BUT FOR A LIMITED TIME NOW ONLY R1599

So what are you waiting for? Invest R1599 in your business  and The Image Cartel will help you market your nail business, find new clients, get your diary full and boost revenue. How to market my nail business includes…

Comprehensive 31 page Nail Salon Marketing Manual

24 Marketing Videos - with 5 hours of practical marketing training

Practical training with 100% money back guarantee

Bonus – word of mouth marketing system valued at R700

Bonus 45 min follow-up marketing consultation

6 Months Bonus access to The Image Cartel’s Members Only Marketing Store with ready-made, customizable marketing tools for Facebook, Instagram, Web, WhatsApp, Email Marketing and Print media.

Bonus Facebook Fast Start Marketing Course valued at R699. Includes 90 min Facebook Marketing Training with tools and marketing manual.

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100% MONEY BACK GUARANTEE

We are so confident that our marketing workshop will grow your business, that we offer a 30 day 100% money back guarantee on the training. By the end of the workshop, if you don’t believe that the information presented will help you increase sales, get your diary full and build a better, more profitable nail business, we will refund you your cash in full – no strings attached, no questions asked. It is as simple as that!


BONUS ACCESS TO MEMBERS ONLY MARKETING TOOLS

To make our Marketing Training as practical and as effective as possible, not only do we give you a step by step marketing plan of action, we also give you ready-made, customisable marketing tools for every step in your marketing plan. Take a look at some of the types of tools available below.

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