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Using Social Media to grow your Nail Business – part 1

Social media – where would we be without sites like Facebook, Pinterest and Instagram?

As you read this article, I am willing to be that you are a member of at least on social media site, and, if you are like most people I know, you would probably be lost if you couldn’t access your Facebook account on a daily basis.

But what if you own a business?

With so many social media sites already out there and even more popping up each day, where do you begin? How do you market your products and services on Social media? Do you create a Facebook account or do you hop on whatever “the new Pinterest” is today?

Utilizing social media as a part of your marketing strategy is one of the best ways to get your name out there. It's a great way to market your services, products, and help boost your brand. Not only that, it gives you the chance to connect with fans, satisfied customers, and prospective customers on a more personal, human level which is perfect for a service business like a Nail Bar or Beauty Salon.

Are you ready to dive into the deep sea of social media? Over the next few weeks we’ll break down each social media platform and help you learn how to get the most out of it for your business.

Let’s start with Facebook

With about 1.65 billion monthly active users, Facebook is one of the most popular platforms, not only for personal use but business as well. Facebook was initially started as a platform for Varsity students to connect with their friends and the focus has been "social networking" ever since.

So, for nail businesses like yours, Facebook is a great place to share photos, your portfolio of nail art, updates, and general news with those who follow or “like” you. Fans of your business come to your Facebook page to find out what’s going on with your business, see pictures of what’s going on, or explore events. Just make sure that you keep your page current. It looks bad when the last time you posted anything was in 2008.

How to Use Facebook for Marketing

It’s important to start by building your fan base on Facebook. Publicize your page and post a link to it anywhere you can, including adding a social icon onto your website.

Once you’ve created a strong following it's important to use status updates or photos to share your products, offers, services. You should also post things that get your audience to engage with your posts. Things that they will click, “like,” comment on, and share. The more people are engaging, the more frequently you’ll appear in others timelines.

It’s important to keep in mind that many use Facebook as a personal network to connect with their friends or loved ones. Your brand needs to fit into this atmosphere naturally in order to keep people interested in what you’re posting. So don’t make it solely about selling. Keep it 80% valuable, interesting information and only 20% sales pitch.

Tool to Utilize: Advertising

Facebook Advertising is really picking up speed in the business world. It uses social graph and user activities to pinpoint those who fall into your buyer demographics, making Facebook Ads incredibly effective.

Facebook ads are more likely to bring in strong leads that are actually looking for your nail services. They help make sure your advertising budget isn’t wasted on those who aren’t really interested in what you’re offering and helping to put product or service put into the hands of the exact person who wants or needs it.

This also means that Facebook advertising doesn't have to cost you an arm and a leg. I recently promoted an workshop for Magnetic to over 3000 Facebook users  and it cost me less than R300 to promote the workshop for a week.

The really cool thing is that Facebook made sure that the ad was only promoted to users who were Nail Tech's or Salon Owners interested in nails. This means your advertising can be very targeted and very specific for better response rates. If you need help in learning how to advertise your business on Facebook, give us a call or join us for at one of our Nail Tech marketing workshops this June. 

Make sure you use it the right way

I always recommend that you keep your business and social life separate, and, as a successful Facebook and web Marketer I have found over the years that it is best to setup a separate Facebook page for your Nail Business.

Many Nail Tech's make the mistake of using their personal page as a marketing platform for their nail business. You end up with pictures of your kids and private life in between business posts and that's just not professional.

So, how do you start a Facebook page for your business? It is really simple. Go to facebook.com and don't login. Scroll to the bottom right had side of the screen and click on the link that says, "create a page for a celebrity, band or a business." Just follow the onscreen instructions and within a few minutes, you can setup a separate business page that is linked to (yet separate from) your personal profile. This way, business stays business and your social life stays private.

Here's another benefit of having a separate Facebook page for your nail business. One day you might want to sell your business, If your nail business is has it's own separate Facebook page, you can sell the page with your business. (This could be a valuable marketing asset to the person buying your Nail Bar!)

Facebook Reviews - another great marketing tool

If you ask any business owner in any industry what the best form of marketing is, they will always tell you “word of mouth” marketing. And it is true. Word of mouth marketing is the best form of marketing there is. If an advert in your local newspaper says that "Salon ABC" does the best set of nails in town, you are probably going to be quite skeptical. But, if your sister, mom or best friend went to your "Salon ABC" and came back raving about their nails, you would be a believer. Why is this? It is because you trust the opinion of people that you know and respect.

What I am trying to say is simple - satisfied customers are your greatest sales force, so get them talking about you and your services. Facebook now makes it easy to do this.

If you have a Facebook page and are setup as a local business, your page now comes with a Reviews Tab. Simply slide this tab over into your visible tabs, and encourage your fans on your wall to go over and enter some reviews. (take a look at the picture below)

Facebook Marketing for Nail Techs

Over to you

Thanks for reading! I hope you find these tips useful.

I’d love to hear which of this tips you like best and if you have any other super-quick ways to boost your social media marketing, I’d love to chat about them in the comments below.

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