In last weeks blog post, we started a series on using Social Media to grow your Nail Business. Last week we looked at how to use Facebook to increase brand awareness and boost sales. This week we are going to look at another social platform - Google+.
I know what you are thinking, "Why Google+?" Most people I talk to these days know a lot about Facebook, but few know about the power of using Google+ for marketing.
Google+ is Google’s answer to social networking. Similar to Facebook pages, Google+ allows you to share updates, videos (linked directly to your YouTube account), be followed, and get reviewed, but with the addition of creating “circles.”
Circles are segmented lists you can create of your contacts and followers to pick and choose which content they see, but more on that later. This means you can create a circle for Gel Customers, nail Art customers etc... That's a pretty useful marketing tool.
How to Use Google+ for Marketing
While not the most popular social platform, Google+ is EXTREMELY crucial to your Nail Business getting found online. You better make sure you don’t forget about this platform, because Google gives preference to these pages in its search results. In other words, if you have information about your Nail Business location and Services on Facebook and on Google+, when someone does a search for your products and services, the information on Google+ will come up first.
I always tell my clients to make Google their best friend, because if Google can't find your business, chances are no one else can either. Use Google+ correctly and pretty soon you can own search results for your trading area. Keep an eye on our blog because in a few weeks time I am going to show you how to get free marketing from Google that will result in people in your trading area phoning you.
When you setup your Google+ make sure everything is up to date and the information you upload to Google+ is as complete as possible. Include things like contact details, company mission, relevant website links, photos and business hours.
Because Google+ is highly optimized for pictures, it is very important to use strong images. Upload pictures of your Business Interior, stock images from your supplier and even upload your nail art portfolio. As you can see, just like Facebook, you can also add posts, keep clients up to date, advertise events. It is pretty easy to use.
In addition, make your profile open to search, and share updates directly to your page.
Tool to Utilize: Circles
Do you have a lot of different types of people you want to reach out to? For example students, pensioners, manicure clients, acrylic clients etc...? Well, this is where Google+ Circles comes in handy.
With Circles, you can separate your followers into different groups so when you're making an announcement or just posting your latest special offer, you can choose who you want to share this information with!
No other social media marketing tools can really do that and it is a very important feature in the fight for personalization.
Tool to use: Customer Reviews
Just like Facebook, Google+ allows your customers to review your business. Make sure that you ask customers to post positive about you, your business and your services on Google+. We teach you how to do this at our marketing training, "The Nail Tech's Guide to finding clients, getting your diary full and making money." The more positive reviews you have, the more Google+ sees your business as a positive, credible company and your rankings will rise.
How to engage customers with Google+
Over to you
Thanks for reading this blog post. I hope you find thisese tips useful.
I’d love to hear which of this tips you like best and if you have any other super-quick ways to boost your social media marketing, I’d love to chat about them in the comments below.